iCareNOW

First, what is a “Landing Page”?

Landing Pages are used to present compelling content to website visitors. Think of them as a single page that helps make a sale, create a lead, or generate interest in your organization.

With the right Landing Page, you ultimately get more of the right kind of traffic. If your Website is like your show room then your Landing Page is like a booth in a fair. As we continue to attract more visitors to iCareNOW (the fair), your Landing Page (your booth) serves as a welcome-point to direct traffic to your own Website (show room).

Whether through social media campaigns or online advertising, Landing Pages are a great way to sell a single message to any potential customer.

What do you mean by “Branding”?

Branding is the continual nurturing of the positive emotional and psychological relationship you have created with your customers.

Branding is something that takes many incremental and consistent steps to build. You should start by honestly assessing and knowing the motivations that infuse your business: what is the purpose of the business beyond the bottom-line; to which market does it belong; and what aspect of any specific branding effort satisfies the business’s future worth. Then you’ll be able to understand what you’re going to say, to whom and why, before you utter even one word. In essence, branding wisely requires that you be genuinely comfortable and informed enough to truthfully communicate your vision.

Most would agree that whether you’re positioning your business for growth or simply starting to build your professional identity for the first time, branding is a critical step toward shining your own unique light into a very crowded marketplace. Figuring out how to brand however, is a whole different ballgame. With the exponential immediacy and prevalence of Internet technologies, it makes sense that online venues like Landing Pages are your best investment for branding efforts.

The Branded Landing Page.

 iCareNOW is your opportunity to establish your brand in the marketplace with the vision of Eph.2:10 ; namely, that your purpose in all things – whether it’s the goods & services you provide, the charities you help, etc – utlimately and unapologetically, reflect your Faith in JESUS CHRIST as your LORD GOD and SAVIOR. So if you’re brand begins with your being a CHRIST follower first, you and your Branded Landing Pages are guaranteed to always be at home with us here at iCareNOW

It Works!

What is the difference between Coupons, Vouchers and Gift Certificates?

• Coupons give you a discount on a specified product or service (e.g.,20% off a carton of eggs).
• Vouchers give you the product or service (e.g., night at a hotel).
• Gift Certificates are for a certain amount (e.g., you can get any product or service at the specified store which are less than or equal to the amount).

How can my small business benefit from offering Gift Certificates?

Make more sales.

Gift Certificates are the perfect solution for the anxious shopper looking to give the “perfect gift” because it simply removes that stress altogether. On the flip side, Gift Certificates accommodates a well-known consumer need i.e., customers would rather purchase for themselves than take time to return an unwanted gift, only to purchase what they would rather have anyway.

By selling Gift Certificates, you are creating a new sales channel, automatically adding more sales, as long as you promote it and make it clear to people you sell Gift Certificates. Gift Certificate design, signage and display in your store are important to sell more Gift Certificates. (And as a Silver member, you can take advantage of the included Bronze level benefits and create and print out landing pages/flyers!) And you’ll agree that the cost of creating and providing Gift Certificates through our platform is unbeatable!

Attract new customers.

By selling gift certificates, you reach into a new market: people who are not interested in your product or service but that think one of their friends or relatives will be. You’re going to make more sales simply by addressing a market you are not reaching yet.

The “gifting” mentality results in sales increase not only during holiday season but year round. Gift Certificates are purchased for birthdays, anniversaries, graduations, baby showers…the list goes on. And, since a Gift Certificate shopper can use their Certificate at any time, a business owner has more steady sales – unlike cash shoppers that have to wait until payday or just before holidays to spend money.

Grow your brand.

Some customers that receive Gift Certificates like to show them off to others – such as relatives and friends. What happens FOR a business when others see a company name on the gift card? FREE advertising!

People buying a Gift Certificate will bring you not only easy sales, but also a powerful word-of-mouth effect: by purchasing a Gift Certificate and giving it to their friends, customers are providing you with free marketing help. Your company name, logo, and message will be distributed to people who don’t already know your business and are likely to turn into a repeat customer (if they like the gift).

Improve customer loyalty by giving gift certificates.

On top of selling Gift Certificates, you can also choose to give Gift Certificates to reward loyal customers. By doing so, you’re telling them that they’re important to you and that you want to show it to them by giving them free products or service. Moreover, if you make a mistake in your business towards a customer and you want to say that you’re sorry, a Gift Certificate is a sure way to calm a customer and regain his trust. This will improve customer loyalty, and people will tell their friends how great and helpful your business is.

Improve your business cash-flow.

Upon receiving cash up front, the merchant not only earns interest on this cash from the point of purchase to the time of use but it gives a business owner the opportunity to invest in their business as soon as the purchase is made.

It Works!

Why does my business need a Facebook Page?

Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is leading to enhanced relationships with current and prospective customers.

Social networking sites like Facebook are serving as an adjunct to, and in some cases, replacement for, traditional means of communication such as newsletters and direct mail. Facebook can be used to regularly announce or get feedback on new products, spotlight new employees or existing employees accomplishments or talents, reward customer loyalty, promote special events and special offers, as well as to create partnerships. According to a Forrester Research interactive marketing online research survey (March 2009): “40% of companies surveyed expect to cut direct mail budgets, while 35% will decrease newspaper spend, and 28% will slash magazine money in order to spend more in interactive media.” Some companies have reported that by using these online means of communication they have reduced their marketing budget while at the same time increasing sales.

What companies that use social networking sites are finding is that these sites allow them to more regularly communicate with people, vendors, clients, colleagues, and prospects, which, in turn, helps business understand their customers needs better, increase trust, and therefore build better business relationships. Most people know that Facebook has been helpful as a tool for connecting or re-connecting with friends, family and co-workers. And most understand that even the personal connections have the potential to become new business opportunities-so it makes sense that Facebook can be used to communicate with those in the business milieu.